Whilst we're not all reading the same thing...

...I've broken Organic Church into sections, so might quote some bits here....

We speak more about our church 'style' and 'model' than we do about the Lord of lords who reigns within it.  We tell people why our church is different from or better than other churches in town, thinking they will be attracted to it, but instead they are uninterested.  If only we return to our first love and let Jesus be our focus, then many will be drawn in.  they will be compelled to gain Christ rather than attend a religious service.   p7